A committed partner, working on your behalf.
We've walked miles in your shoes
When we invest, you join a family of companies that reap the benefits of our collective experience. The combination of capital and our growth expertise accelerates success.
former software founders and operators
25+ Year Firm History
75+ Technology Investments
$1.5+ billion committed capital
Our Investment Focus
Obsessively dialed in to expansion-stage software companies, with flexible capital to help them grow.
Investment Criteria
B2B Software
$5M–$50M Revenue
25%–100%+ Growth
Bootstrapped or Lightly Capitalized
Non-Bay Area
$15M–$150M Equity
Investment Catalysts
Sales Acceleration
New Product Development
Working Capital
New Market Entry
Execute Acquisitions
Liquidity for Founders
The type of company we keep
Defines our strategy and our track record
For more than 25 years, Updata has backed the top entrepreneurs in B2B Software. We look for those rare leaders with both a Growth Mindset and an appreciation for Capital Efficiency. Typically, they have built Recurring Revenue Models with a Repeatable Go-To-Market engine and Strong Unit Economics. As a firm we have been fortunate to partner with more than 75 entrepreneurs who share our perspective on what it takes to create exceptional outcomes for customers, employees, and shareholders.
A strategy is only as good as the people behind it.
Meet the team