Logo of Alert Logic

Location:   Houston, TX

Website:   http://alertlogic.com


CEO:   Gray Hall


Alert Logic’s Situation:
Alert Logic, in 2008, was a pioneer in the Security as a Service market, successfully delivering Threat Management and Compliance software and services to its customers at a fraction of the total cost of ownership for similar on-premise security technologies.  The Company had identified an opportunity to expand its on-demand platform into a complementary product offering – Log Management – and to capitalize on a product set uniquely suited to securing complex hosted and cloud-based environments delivered through service providers.  To attack these growth vectors, Alert Logic needed to augment its management team with expertise in the cloud and hosting sectors.

Updata’s Solution:
After the company successfully launched its Log Management product Updata invested in the business.  We subsequently helped to recruit a new CEO, Gray Hall, with deep experience in growing businesses in the hosting and cloud services market. With Updata’s help, Gray continued to build out the management team, further enhancing the company’s knowledge of delivering world-class services to the cloud infrastructure industry.  The new team quickly molded Alert Logic’s go to market strategy to take full advantage of the company’s unique technologies.  Finally, in 2012, Alert Logic closed the acquisition of Armor Logic, adding a third product — a web application firewall — to its arsenal.

From mid-2008 to mid-2013, Alert Logic grew revenue more than 600% and today offers a comprehensive platform for the delivery of security software and services to enterprises and hosting/cloud service providers.  The company serves more than 2,000 direct and indirect customers and 75% of its revenue comes from partners.  In August 2013, Alert Logic was acquired by Welsh, Carson, Andersen & Stowe, a global private equity firm.

CEO Perspective:
“The Updata team is always ready to roll up their sleeves – helping to tackle problems or to navigate strategic opportunities – and have been a key partner for Alert Logic’s rapid growth”

– Gray Hall, CEO

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