Collective Bias and Inmar Celebrate New Acquisition with GUINNESS WORLD RECORDS™

WINSTON-SALEM, N.C. and BENTONVILLE, Ark. /PRNewswire/ — Inmar, Inc. and Collective Bias, Inc., an Inmar Company, announced today that the companies have achieved the GUINNESS WORLD RECORDS title for the Largest triangle ensemble. On January 24, 2017, the companies shattered the existing record of 574 musicians when 874 Inmar and Collective Bias employees performed ‘I Heard It Through The Grapevine’ by Marvin Gaye on the triangle. The joint accomplishment holds strong symbolism for the two teams, who joined forces with Inmar’s acquisition of Collective Bias in November 2016.

“Collective Bias is an influencer marketing company that helps big brands drive awareness and sales through word-of-mouth,” said Bill Sussman, President at Collective Bias, and Senior Vice President at Inmar. “When we were brainstorming songs that would bring that theme to life, ‘I Heard It Through The Grapevine’ felt like the perfect fit. The triangle was the perfect instrument. Not only because it’s relatively easy to play, but also because it is a symbol of achievement and unity.”

The record attempt adds a new spin on one of Inmar’s oldest traditions. Each time the company makes an acquisition it invites all of the new employees to participate in-person at its Town Hall in Winston-Salem, North Carolina, where Inmar is headquartered. There, the new company is welcomed by the entire group and performs a theme song or skit that showcases the acquired company and its culture, why the companies are coming together and how they plan to move forward together.

Collective Bias broke the mold in two distinct ways:

  1. The company requested that employees from both companies participate in the performance to highlight the integration.
  2. Because of the scale of the performance, it invited a judge from Guinness World Records™ to oversee the attempt and officially enter the event into the record books.

“We wanted to celebrate the acquisition of Collective Bias in a unique way that would speak to the values we share as a company and the future of our business now that we’ve integrated,” said Inmar Chairman and CEO David Mounts. “Earning a GUINNESS WORLD RECORDS title wasn’t easy, but it felt like an amazing and memorable way to commemorate this critical event in our companies’ history. I’m proud of the achievement, but I’m even more proud of the fun way it helped unite our teams as we aim to build on our success – together.”

About Inmar
Anyone who has redeemed a coupon, filled a prescription or returned a product has touched Inmar. We apply technology and data science to improve outcomes for consumers and those who serve them. As a trusted intermediary for over 35 years, we have unmatched access to billions of consumer and business transactions in real time. Our analytics, platforms and services enable engagement with shoppers and patients, and optimize results.

About Collective Bias
At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes’ “Most Promising Companies” three years in a row and listed in the “Inc. 5000.”  Social Fabric® is Collective Bias’ hand-selected community of over 8,000 shopping-focused influencers with an aggregate multi-channel reach in excess of 80 million. For more information, please visit or find us on Facebook or Twitter.

The article can be found here.