Online marketing pro brings internet and direct response marketing experience to rapidly-growing email marketing firm
DURHAM, NC, AUGUST 4, 2009 —
iContact, an industry leader in email marketing services for small and mid-sized businesses, has announced the appointment of Keith Moore, a former LendingTree executive, as their Chief Marketing Officer.
“Keith has a strong leadership background and an outstanding experience in driving marketing initiatives to great heights,” commented Ryan Allis, CEO and co-founder of iContact. “He will truly be a beneficial factor in attaining new customers and helping iContact as it continues to flourish.”
Mr. Moore holds a BSBA from Appalachian State University in Boone N.C. He is a member of the International Association of Privacy Professionals (IAPP) and has been a featured speaker and panelist at numerous industry conferences, such as the Internet Summit 08, TargusInfo’s Online Lead Quality Summit, LeadsCon, and Inman News’ Real Estate Connect.
“I am honored to become part of the team at iContact,” commented Moore. “The opportunity to work with a fast growing company with an amazing company culture is fantastic. I look forward to contributing to iContact’s continued growth and success.”
At Tree.com Inc., the parent company of LendingTree, Mr. Moore served as General Manager and as Senior Vice President leading the Short Form Mortgage (GetSmart.com) and the Emerging Businesses divisions. He brings to iContact a very successful track record in enhancing marketing programs, product development and increasing targeted customer acquisitions.
Aaron Houghton, Chairman and co-founder of iContact added: “Keith’s experience in online customer acquisition and retention will service our company well. His management and people skills, key to this position, are second to none. We are fortunate to have him as part of our executive team.”
With more than 51,000 customers, iContact provides email marketing for SMBs and non-profits. iContact allows for easy creation of email newsletters, surveys, and autoresponders. Market leaders like Bank of America, Ford, Intuit, Vonage, Symantec, International Paper, LG Electronics, ReMax, United Colors of Benetton, and Centex Homes, use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods. iContact, designed for the SMB market and iContact Enterprise, designed for mid-sized to large organizations, are both available at www.iContact.com.