ARLINGTON, VA – Updata Partners is pleased to announce that Storyblocks has been acquired by Great Hill Partners, a leading growth-oriented private equity firm. The partnership will allow Storyblocks to accelerate its mission to enable affordable, efficient video creation.
Storyblocks was an Updata IV portfolio company and provides royalty-free stock video, images, audio, and editing tools to the digital creative market. Updata invested in Storyblocks in March 2012 based on the Company’s favorable positioning in the growing market for video content, its subscription business model, and efficiency in customer acquisition. Since the initial investment, Storyblocks has extended its library to incorporate new content types, released creative workflow tools, and successfully launched an enterprise offering allowing the Company to help anyone from professional creators to everyday consumers.
We are happy to have worked with Storyblocks’ dedicated and exceptional team, and we wish them continued success in the future.
The Company’s press release can be found here.