SAN DIEGO, CA – We are pleased to announce that Updata Partners VI has completed its latest investment, leading a $22 million Series A round for Improvado, a San Diego-based no-code marketing data aggregation platform. Improvado’s platform enables marketers to ingest data from disparate marketing and sales sources, creating a unified view of all marketing efforts and their impact on sales.
Companies of all sizes and industries are experiencing a proliferation of data fragmentation, which often results in revenue teams resorting to manual forms of data aggregation and report generation. This approach creates data gaps and inaccuracies. Improvado allows enterprises to automate the extraction, transformation, and integration of their data from all major sources for viewing or analysis in any business intelligence application. The platform employs a no-code approach and is designed specifically for revenue teams, removing barriers to adoption and accelerating time to value.
Improvado’s strong, capital efficient growth and impressive unit economics reflect the traits we seek in investment targets. The raise will be used to accelerate sales and marketing and to continue to advance the product roadmap.
Updata will be represented on the Company’s board by General Partner Jon Seeber. We look forward to supporting Improvado’s continued success.
The Company’s press release can be found here.