Executives participate in collaborative session with well-known advertising leader and creative visionary
MARTHA’S VINEYARD , JUNE 20, 2012 —
On June 20th and 21st Updata Partners hosted its portfolio company CEOs in Martha’s Vineyard at a high-impact seminar led by renowned advertising and branding luminary Bob Schmetterer. Utilizing the principles in Bob’s best-selling book, Leap! A Revolution in Creative Business Strategy, the group learned and applied his non-linear methods to develop and to communicate differentiated, memorable corporate and brand positioning.
With the availability of instant global communications, precise positioning and branding is not only possible but imperative for overall marketing success. The CEOs found the interactive session with their peers productive and established deeper relationships among the group. They were unanimous in their positive response to the session, leaving with highly improved and immediately applicable marketing ideas for their respective companies.
Updata is committed to providing its portfolio companies the best caliber and most useful advice to achieve ongoing success. Our thanks to Bob for his time and energy, and to our CEOs for their engagement and enthusiasm.