Updata Partners Named to Inc.’s 2025 List of Founder-Friendly Investors

The annual list highlights the private equity firms, venture capital firms, and lenders with track records of backing founder-led companies.

Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced its annual Founder-Friendly Investors list, honoring the private equity, venture capital firms, and lenders with a track record of backing founder-led companies. This year’s list recognizes Updata Partners as a leader in the Information Technology, Lower-Middle Market, and History of Investing in Female Founders categories.

The prestigious list celebrates the investors that believe in backing founder-led businesses and helping them thrive. All companies on the list have successful track records of collaboration and remaining actively involved with the businesses they invest in.

“Raising capital is no small feat for today’s entrepreneurs. That’s why discovering investors who offer more than just financial backing — those who bring mentorship, resources, and a true spirit of partnership to your growth journey — is both rare and invaluable,” says Bonny Ghosh, editorial director at Inc. “The 2025 Founder-Friendly Investors are collaborators and dedicated to helping their portfolio companies succeed.”

Jon Seeber, General Partner at Updata Partners, commented: “For over two decades, Updata has partnered with exceptional founders in B2B software — entrepreneurs who combine a mindset for growth with a disciplined approach to deploying capital. We’re proud to have worked alongside over 75 entrepreneurs who share our commitment to building enduring businesses.”

Carter Griffin, General Partner, added: “We’re grateful to be recognized by Inc. and even more proud of the deep relationships we’ve built with so many founders and leadership teams. Our background as operators gives us a unique lens — we’ve lived the journey of scaling software companies and bring that experience to every partnership.”

To compile the list, Inc. went straight to the source: entrepreneurs who have sold to private equity and venture capital firms. Founders filled out a questionnaire about their experiences partnering with private equity, venture capital, and debt firms and shared data on how their portfolio companies have grown during these partnerships.

To see the complete list, go to: https://www.inc.com/founder-friendly-investors/2025

About Updata Partners

Updata Partners is a leading technology-focused growth equity firm in Washington D.C. with over $1.5 billion in committed capital. Led by an investment team averaging more than 25 years of technology experience, Updata invests in high-growth B2B software and software-driven businesses where the combination of capital and operating experience will help accelerate success. For more information, visit www.updata.com.

About Inc.

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work achieves a monthly brand footprint of more than 40 million across a variety of channels, including events, digital, print, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since its launch as the Inc. 100 in 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com.